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Automotive Brand Survey
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Dear customers, we'd love to hear from you! We appreciate you taking a quick survey with us.
Rest assured that your information will be treated with utmost confidentiality.
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1.
What is your gender?
Male
Female
Prefer not to say
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2.
What is your age?
Below 25
26-30
31-35
36-40
41-45
46-50
Over 50 years old
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3.
What is your occupation?
Student
Civil servant or career staff
Entrepreneur/Business owner
Technical staff
Professional
Freelancer
Educator
Others
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4.
What car brands have you heard of? Please name all the brands you can think of.
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5.
Which brands are you familiar with? How familiar are you from the scale of 1 to 7(with 1 being the least familiar,and 7 being the most familiar)?
1
2
3
4
5
6
7
FORD
FORD
TOYOTA
TOYOTA
CHERY
CHERY
HYUNDAI
HYUNDAI
GEELY
GEELY
MG
MG
MITSUBISHI
MITSUBISHI
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6.
How familiar are you with CHERY?
This is the make/model I am currently driving/owning
I used to buy this brand of car but don't use it anymore
I've seen/heard a lot about this brand but never purchased one
I've seen/heard a few things about this brand but never purchased one
I've never seen/heard of this brand before today
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7.
How do you feel about the CHERY brand? -3 is a brand I hate, 0 is neutral, +3 is a brand I love
-3
3
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8.
How different do you think CHERY is compared to other car brands, with -3 being exactly the same and 3 being very different?
-3
3
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9.
How likely are you to purchase the CHERY brand?
It's my first choice
It's a brand I would seriously consider buying
It's a brand I might consider going for
It's a brand I wouldn't consider buying
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10.
What do you think is the value of the CHERY brand?
It's not worth the price
Matching the value of a brand to its price
excellent value for money
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11.
Will you recommend CHERY brand to your friend or colleague?
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12.
If you have seen a TIGGO model or advertising campaign online, do you remember which channels you saw it on?
FACEBOOK
INSTAGRAM
YOUTUBE
TIKTOK
Others
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13.
Can you recall where you last encountered the TIGGO model ad campaign?
【Multiple】
TV advertisement
Dealership
Outdoor advertising
Print
Online News
Social media
Automotive Forum
Motor show/Mall Display
Radio broadcast
Others
Evaluation object score
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