Chery Brand Survey
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Chery Brand Survey
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Dear customers, we'd love to hear from you! We appreciate you taking a quick survey with us.
Rest assured that your information will be treated with utmost confidentiality and will be utilized to improve our brand and better cater to the public.
Personal Information——Gender
*
Male
Female
Personal Information——Age
*
18 to 25 years old
26 to 35 years old
36 to 50 years old
Above 50 years old
1.What is your impression of our brand?
*
Excellent
Generic
Stark
2. On a scale of 1 to 10, with 10 being the highest, how likely are you to recommend Chery to a friend or colleague? （1-6 is not recommended,skip to 4;7-10 is recommended,to 3)
*
1
2
3
4
5
6
7
8
9
10
3. Which of the following options best fits your recommendation?
*
A. Product strength （modeling, interior decoration, power, technology)
B. Brand positioning of Chery
C. Good purchase experience （professional introduction, test drive, procedure）
D. Professional and convenient after-sales service
E. Customer care
F. Reasonable Price
G. Other
4．Which of the following options best fits your non-recommendation?
*
A. Less information about product/brand/price
B. Brand positioning of Chery
C. Too expensive
D. Product quality risk
E. Not competitive with other options
F. Bad purchase experience （unprofessional introduction，lending policy）
G. bad after-sales service experience
H. Lower value of used vehicle
I. Other
5. What do you think about Chery's brand positioning?
*
A.Low-end
B.High-end
6．What do you think of the brand image of Chery
*
A. Technological
B. Fashionable
C. Good customer care
D. High performance cost
E. A normal Chinese automotive manufacturing brand
F. No characteristics
G. Other
7. Do you agree with Tiggo 7 Pro's keywords " Fashion and Technology "(Numbers 1-10 indicate degree of agreement, 1 totally disagrees, 10 totally agrees)
*
1
2
3
4
5
6
7
8
9
10
8. Do you agree with Tiggo 8 Pro/Tiggo 8 ProMax keywords" Technology and Luxury "(Numbers 1-10 indicate degree of agreement, 1 totally disagrees, 10 totally agrees)
*
1
2
3
4
5
6
7
8
9
10
9．In your whole car purchase experience, what are you most satisfied with?
*
A. Getting to know about automobiles（Product configuration, financial policy, dealer location）
B. Showroom environment
C. Professionalism of salesman
D. Test drive experience
E. Purchase procedure
F. Delivery Ceremony
G. Easy to make an appointment with after sales serve
H. Cost of Maintenance
I. Customer care
10．What are your suggestions for the Chery brand?
Evaluation object score
